I’m a content strategist, copywriter, and digital marketer with over 15 years of expertise

• Clarifying strategic communications  

• Optimizing content marketing

• Building strong brands

I work at the intersection of storytelling and statistics — leveraging research, analytics, and a journalistic editorial process to deliver engaging content that exceeds KPIs.

CASE STUDIES

Content Strategy | Energy Forward Stories →
Growing reach & engagement with content strategy

Brand Marketing | Change for the Better →
Leading a global brand campaign to build awareness & sales leads

Analytics & Digital Performance Optimization →
Social listening, SEO, & UX for a Fortune 200 Brand

Content Marketing | Knowledge Center →
Creating a Content Strategy & Rebuilding a Blog

Product Marketing | Catalog Overhaul →
New Positioning. New Copy. New Sales Records.

UX Journey Mapping & Copywriting | Warranty & Subscription Updates →
A User Experience Strategy to Avert a Customer Experience Disaster