I’m a content strategist, copywriter, and digital marketer with over 15 years of expertise.

• Clarifying strategic communications  

• Optimizing content marketing

• Building strong brands

Known as a collaborative connector, I operate at the intersection of storytelling and statistics — leveraging research, analytics, UX best practices, AI tools, and a proven editorial process to deliver engaging content that exceeds KPIs.

CASE STUDIES

Energy Forward Stories →
Growing reach & engagement with content strategy

Building Global Brand Awareness & Sales Leads →
Leading the Change for the Better brand campaign

Evolving Analytics & Digital Performance →
Social listening, SEO, & UX to drive brand value

Knowledge Center →
Creating a Content Strategy & Rebuilding a Blog

Product Catalog Overhaul →
New Positioning. New Copy. New Sales Records.

New Warranty Policy & Subscription Model →
A UX Challenge to Avert a CX Nightmare