I was the Brand & Content Marketing Manager at Alen Air Purifiers. My work established trusted thought leadership, grew brand equity, and made customers feel valued throughout their journey—all of which translated into sales growth.
Knowledge Center
Creating a Content Strategy & Rebuilding a Blog
TL;DR Built thought leadership. Quintupled Traffic. Supported Sales.
Product Catalog Overhaul
New Positioning. New Copy. New Sales Records.
TL;DR: Improved UX. Grew revenue. Decreased CX burden.
New Warranty Policy & Subscription Model
A UX Challenge to Avert a CX Nightmare
TL;DR Protected & Lifted Revenue. Improved UX. Rescued CSAT & NPS.