EXPERIENCE

Consultant | 2023 - present

Content Strategy & Digital Marketing - Contract

  • Hospitality & Tourism

    • Led and scaled content operations; built page templates and style guides.

      Oversaw the creation of 350+ new UX and SEO-optimized pages.

    • Managed agency partners and a team of seven copywriters.

  • Legal, Logistics, & Supply Chain Management

    • Successfully resolved complex website performance and connected services issues.

    • Created new pages to drive client growth and retention.

    • Advised and educated marketing teams.

Baker Hughes | 2021– 2023

Brand Marketing Manager

  • Led content marketing, growing traffic by 24% and attributable leads by 47%.

  • Produced full-lifecycle omnichannel content strategy, including new AI-aided in-house video.

  • Audited content and built analytics dashboards to track performance and brand health.

  • Led three global omnichannel campaigns that exceeded all industry KPIs.

  • Directed digital, creative, and experiential agency partners with budgets over $2M.

Alen Corporation | 2019 – 2021

Brand & Content Marketing Manager 

  • Overhauled content strategy, doubling inbound web traffic and attributable revenue.

  • Refreshed product marketing and positioning, growing sales by 150% (60% over industry average).

  • Created guides for brand standards, writing style, visual identity, and UX best practices.

    Led brand management and partnerships, founded a user research practice, and collaborated with customer experience teams to address UX pain points, improving NPS by six points in one year.

  • Managed writers, influencers, SEO/SEM partners, and photo/video shoots.

Creative Circle | 2017 – 2019

Consultant: Content Strategy & Copywriting

  • Built and implemented content strategies, website flows, and email campaigns for two concurrent SaaS and e-commerce clients.

Threshold Agency| 2017 – 2018

Consultant: Copywriting & Content Marketing

  • Scaled three national content marketing programs and produced multichannel sales collateral for five regional teams at B2C and B2B brands in healthcare, real estate, and commercial services.

Blacksail Capital Partners | 2015 – 2017

Marketing Manager 

  • Led inbound marketing, including content, email, social media, and a website redesign that drove 20% annual growth in lead generation and attributable revenue from logistics, manufacturing, energy, and software clients.

Ptarmak | 2008 – 2016 

Copywriter 

  • Created ads, product packaging, HR collateral, and websites on a multidisciplinary team for Fortune 100 and emerging brands. Developed enterprise brand positioning.

  • Clients: Whole Foods Market, Coca-Cola, Volusion, High Brew Coffee, Kellogg’s, Manitoba Harvest, Beanito’s, Califia Farms, Late July, Rhythm Superfoods.

Austin Community College | 2009 – 2011

Marketing Communication Writer 

  • Created data-driven content to attract new students and inform a community of 40,000+ traditional and non-traditional students.

  • Supported successful overlapping campaigns across departments and ensured regulatory compliance during historic growth and the addition of four new campuses.

EDUCATION

General Assembly
Digital Marketing
Austin, TX

Texas State University
B.A., Journalism/Advertising
San Marcos, TX

© 2024 Dan Mottola