As Brand Marketing Manager at Baker Hughes—a Fortune 200 energy technology company operating in over 70 countries—my work helped position its core offerings, namely its unique energy transition capabilities.
I expanded the reach of its content to new audiences and channels while growing the marketable database. Later, I worked to build brand equity—harnessing analytics to inform how the brand can drive competitive impact.
Energy Forward Stories
Growing reach & engagement with content strategy
TL;DR Scaled an established content platform into an inbound growth engine. Lifted organic traffic with SEO, repackaged content as snack-sized social, & set up omnichannel success.
Change for the Better
Leading a global campaign to drive brand awareness & sales leads
TL;DR: Ran a highly effective campaign to build brand equity and credibility in our energy transition capabilities while growing our database of contacts.
Brand Analytics & Insights
Social listening, SEO, & UX to drive brand value
TL;DR: Bootstrapped reporting to rapidly identify knowledge gaps and provide critical brand health insights at no cost using underutilized owned tools.
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